Bulk SMS marketing basically involves conducting or
promoting business using SMS or short messaging service. Nowadays, this kind of
marketing is very common, as every business wants to improve their online
presence and looking for branding. Bulk SMS are very advantageous and you can
send short message to hundreds of thousands customers, clients and unknown persons
in your location or in the whole country.
When speaking to new and potential customers it means a lot
and in this short message, generally offers, discounts are promoted. In some
cases, a business wishes on popular festivals such as Holi, Diwali and Christmas
etc. It is also used by businesses, banks etc. for OTP (One time Password).
Speed and Flexibility - With the virtual zero lead time in
bulk SMS marketing; campaigns can be conceived of and delivered to their target
audience in a matter of minutes. A bulk SMS service such as that offered by
Text Republic, allows businesses to immediately respond to the events of the
day or to a competitor’s promotions almost instantaneously.
Low Cost and High ROI – As compared to other market tactics,
bulk SMS marketing is affordable and it returns high amount. Newspaper ads, TV
commercials and almost all forms of outdoor advertising is not cost-effective,
so bulk SMS marketing is very popular for its cost-effectiveness.
Personalization - SMS messages can be personalized to
the recipient and delivered to their pockets within seconds. It is the quickest
medium to market or brand our business. Many businesses use bulk SMS on customer’s
previous buying behavior. Businesses send bulk SMS to promote offers, discounts
and wish on festivals etc.
High Open Rate – If you compare the open rate of
emails with short messages, the bulk SMS are opened in wide range and it
requires just seconds to read what is sent in a bulk SMS. Essentially, almost every SMS sent is opened
(and read), whereas only a fraction of emails sent
Limitless Market Potential – With bulk SMS marketing in India,
there is limitless potential. As the numbers of mobile users are increasing day
by day, this kind of marketing is very popular and result-oriented in small
budget.
